The color scheme & name was inspired by the act of "exiting" and the well known sign that helps people identify an exit. As senior art majors wrapped up their four years in one last exhibition, there were many goodbyes and exits being made. This purposed visual identity was all about seniors making their way out into new adventures & closing the chapter on their academic journey.
The design team valued the idea of visitors to the exhibition and seniors being able to take away something from this impactful event. I designed this tote bag of the exhibition logotype & a book that holds every seniors exhibition piece, so that the memories and works apart of "The Exit" can be remembered and appreciated.