Problem
While designing new packaging for Shd0w's line of cyberpunk and sci‑fi–themed shirts, a key priority that came up was creating an experience for customers. Since the brand’s goals align with futurism, along with offering distinctive experiences that other brands may overlook, the brands packaging should be visually interesting and unique. Without sacrificing functionality.
Solution
Utilizing the theme of cyberpunk & futuristic aesthetics, the packaging includes binary code & geometrical shapes that create depth and movement.
Another presentation element I developed was a sleeve that fits around the box. While the visuals and unique design choices enhance the brand’s futuristic aesthetic, the box itself maintains a simple shape to preserve function.
Outer sleeve for box
Box Dielie